SEO for Google Earth

 Why upon Google Earth am I suggesting optimisation for the world's favourite bit of fun? Well, Google are currently investing heavily in mobile and geographical hint offerings, including an additional mobile browser and location-based facilities such as Google Ride Finder & Google Transit. As the web becomes ever more local, you should seriously find optimising your site for Google Earth and the neighboring generation of local search products.


What is Google Earth?


Google Earth was formerly known as Earth Viewer prior to acquisition of the company that created it - Keyhole, Inc - by Google in 2004. Google Earth is a virtual globe program that superimposes images obtained from satellite imagery, aerial photography and geographical direct systems (GIS) onto a 3D globe. The application has become enormously competently-liked in the space of web-users worldwide, vivacious to see what their house looks when from ventilate and can be downloaded here as a standalone, desktop application.

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It seems inevitable to me that, as bandwidth improves, Google Earth will eventually become the peak level interface for the Google Maps minister to and every one of Google Local Search Interface. After all, the bolster can already be accessed using a browser at (the unofficial) Flash Earth and Wikimapia facilities.


Introducing Keyhole Markup Language (KML)


KML is an XML-schema supporting the display of three-dimensional geospatial data in Google Earth, Google Maps and supplement similar programs. Named after Keyhole, the company that invented the schema, KML has many alternating parameters to customise the display of geospatial locations. A easy KML file for the Statue of Liberty in New York (gone the file statement statue.kml) might song approaching this:


<?xml symbol="1.0" encoding="UTF-8"?><kml xmlns="http://earth.google.com/kml/2.0"><placemark><tab>Statue of Liberty</reason><broadcast>Statue of Liberty</proclaim><mitigation><coordinates>-74.044700, 40.689400</coordinates></lessening></placemark></kml>

Optimising for Google Earth

I counsel to all my clients the commencement of individual Keyhole Markup Language (KML) files for all their issue branch addresses. To locate your own (longtitude and latitude) coordinates (to area in the tags, put your branch postcode into multimap.com and tribute off the resulting coordinates from the "map recommend section".


 

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